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all i know is in 2000 we had a swarm of crane flies here!,back in 96 there was a influx of moths.

A guy I went to school with is a tramp (gent of the rd) but I have to take issue with you Maggs, he is ugly! he always was, even as a baby he was never cute, when he came out of the womb the Dr slapped his face! but at school he could burp words (very impressive) he could say things like, I,m off down to the shop to get me dad some fags (all while belching) neat!
Anyway, I haven,t got a clue what LW is on about, just thought I,d mention my mate the tramp, now residing in Devon I think....

Wouldn't have had that prob. with Mr Toad- he loves moths/crane-flies/
anything big renough to fit into his gob.

I can do that burping thing.
But I don't live in Devon.

Well one out of two aint bad!...............

Wrong! Toads were always members of the Mine workers union, THATS how they got there silly!...........

Explains Joe Gormley, then.............

I don't live in Cornwall, either.

Thanks for clearing that up, Magoo (awful week, tired & emotional etc...)

However, you mention the shock value/tactics being used. The problem here is that they very rarely ever work because - as with these Barnardos ads - the element of shock is so blatantly contrived, and so all you end up with is a poor impersonation of shock. Whenever we are truly shocked by something it is because we realise that it is part of reality - murder, cruelty, whatever. These things are for real, and you can never really capture that true shock using ficticious imagery or ideas because its basis is the imagination, and not reality. So the reason why people found the Benneton adverts so shocking is because they had used reality without any imaginative dressing (car accident/aids victim etc). What infuriated so many was why they had chosen this route to sell their product - you couldn't see the connection. But it was there, and very clever it was too.

As you may well know, one of the principals of advertising is not to make the consumer want the product, but to go one better and make them think they need it, so your product jumps to the front of the queue, as it were. This, then, is a necessity. And what feelings do those above-mentioned scenarios bring out in us? What is the element of necessity that strings them all together. What's needed in all of them? The answer is comfort. Benneton were making the simple point that comfort, quite rightly, is a necessity of everyday life. You'll all need it sometime, for certain. And what sort of clothes do Benneton sell? Well, comfy, aren't they.

--
"Let's do it..."

thank god we never had rats.