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The honest answer is there is no going rate - when I used to shoot some videos I paid ?250 for a half day (about 4 hours) or ?350 (about 7 hours) for a full day + plus travelling expeneses but that was two years ago.

The rate does depend on the model (mostly your age and how well known you are which can be a bit of a double edged sword) and on whether its video or stills but the above arent probably a million miles away.

Jay

Same here, i try to reflect the rates I expect to get back, so it varies job to job, but I would agree ?200 to ?350 dependent upon what you do and how long it takes

Pros don't pay per hour ONLY amatuers pay this way. It's you make your money out of the amatuers not the pros. We hire you for a day rate or sometimes per scene rate.

Like Jay said it depends on the model in question as an unknown can't ask for the same as a seasoned pro in the money stakes, get known first then take control of your own films after that.

Kim xxx