egafd.com

Someone had a nice little earner making some ads to warn people about binge drinking. The one I saw on the BBC news this morning showed a guy, who after a few drinks,thought that he was Batman. He falls off a high building. He did not scream but opened one of his eyes!

Why spend millions on this unrealistic portrayal? Who has heard of drunks climbing high buildings and crashing to their deaths? Drunks are more likely to become involved in a fight and slash someone with a broken beer bottle. What do you think?

Mike Freeman.

I think we should go back to old licencing hours, we are not continental, and we dont have a continental drink habit, we have sadly a binge drinking habit, you can get booze anywhere if you need it badly enough, or am I just a miserable old fuck?

Lizard wrote:

> I think we should go back to old licencing hours, we are not
> continental, and we dont have a continental drink habit, we
> have sadly a binge drinking habit, you can get booze anywhere
> if you need it badly enough, or am I just a miserable old fuck?

The latter. !wink!

From what I've heard, the police and hospitals have had less problems with drinkers since the new hours came in. Treat people like adults and they normally start acting like adults.

Now we've sorted out the licensing, let's get drugs legalised. Since weed was downgraded, less people are using it.

Another ?4 million of our money pissed against the wall. You could get rid of 80% of so-called government and we wouldn't miss it.

strictlybroadband wrote:
> The latter. !wink!
>
> From what I've heard, the police and hospitals have had less
> problems with drinkers since the new hours came in. Treat
> people like adults and they normally start acting like adults.
>
> Now we've sorted out the licensing, let's get drugs legalised.
> Since weed was downgraded, less people are using it.
>

Yes but now instead of getting all the drunks on their way home at a reasonable time, now there is a constant stream of them all night long. During the summer I had to clear away a bunch of drunks who were sitting on my garden wall laughing and talking at 5.00am on a Wednesday morning.

This goverment are anti smoking and drinking but soft on drugs, so where is all this leading to i wonder, the thing is if they manage to convince large numbers of people to give up drinking and smoking where will they be looking to replace the lost revenue!confused!

Fraser wrote:

> Yes but now instead of getting all the drunks on their way home
> at a reasonable time, now there is a constant stream of them
> all night long. During the summer I had to clear away a bunch
> of drunks who were sitting on my garden wall laughing and
> talking at 5.00am on a Wednesday morning.

For annoying late-night drinkers, I recommend...

!happy!

I love it, make the buggers jump around a bit!

It really is very very simple.Show drunks as being a total turn off to the opposite sex.

Sneering babes taking the piss out od some aggressive twat and blokes telling their mates that that pissed up tart ain't worth a second look.

Appeal to their emotions.

I could make 6 ads very cheap and they'd get the message home.

Dont tell kids that heroine is bad for them and will kill them it aint so.

Tell 'em that if they get addicted theyd steal their little brothers Christmas presents from under the tree to buy their next bag.They'll get no shags and they all like theyve got anorexia etc etc.

This sort of advertising, be it drink-driving, drugs, or whatever, is incredibly tricky to get right, and this latest batch of duds is no exception.

The continual error is creating mini dramas out of them, using characters, scenarios etc that are all meant to be readily identifiable. Sadly identifying or relating is something that will always be controlled by the viewer.

Thus the target audience simply shakes its head, mutters "But he/she is nothing like me," and carries on regardless.