the money program- selling water

[joe king]

water - essential for life
porn - u don't die if u don't have it, sex instinct - a hunger that has to be satisfied.


The program seemed to say that people buy what for the bottle and what it looks like. So similar content is differentiated (branded).
It made the punters(the consumers) look stupid and style/fashion victims. The beauty of the bottle attracted the palette of the buyer. So if you have an expensive silver label you can charge 400% more for your product. you get deals with the high status supermarkets. You can sell more stuff to people who need to drink. Perrier was the leading brand until of some cancer scare.
Selling water is an exercise in marketing.

Is Private the Perrier of porn? Do you want to have another one 20 mins after your first one?(like a chinese takeaway)

[Dr No]

Punters are indeed stupid fashion victims - look at the success of 'Spice Girls,' 'Steps,' Hear Say' for Christ's sake! The only reason people buy their merchandise is that everyone else is buying it. It certainly ain't for their musical ability, or song writing talents!

Much like the porno being produced in the States at the moment, it's crap. I can hardly bear to watch! It's not erotic, or simulating. It's just soulless production line humping. I don't even find the current crop of stars very appealing - even the good looking ones! But they still sell loads of movies. I mean, where are all the new Savanah's and Victoria Paris's? The type of girls you could not only fantasise about fucking, but actually taking them out as well!

Dr No.