the money program- selling water
Posted: Wed Oct 31, 2001 5:56 pm
water - essential for life
porn - u don't die if u don't have it, sex instinct - a hunger that has to be satisfied.
The program seemed to say that people buy what for the bottle and what it looks like. So similar content is differentiated (branded).
It made the punters(the consumers) look stupid and style/fashion victims. The beauty of the bottle attracted the palette of the buyer. So if you have an expensive silver label you can charge 400% more for your product. you get deals with the high status supermarkets. You can sell more stuff to people who need to drink. Perrier was the leading brand until of some cancer scare.
Selling water is an exercise in marketing.
Is Private the Perrier of porn? Do you want to have another one 20 mins after your first one?(like a chinese takeaway)
porn - u don't die if u don't have it, sex instinct - a hunger that has to be satisfied.
The program seemed to say that people buy what for the bottle and what it looks like. So similar content is differentiated (branded).
It made the punters(the consumers) look stupid and style/fashion victims. The beauty of the bottle attracted the palette of the buyer. So if you have an expensive silver label you can charge 400% more for your product. you get deals with the high status supermarkets. You can sell more stuff to people who need to drink. Perrier was the leading brand until of some cancer scare.
Selling water is an exercise in marketing.
Is Private the Perrier of porn? Do you want to have another one 20 mins after your first one?(like a chinese takeaway)